Nutraceuticals market seen reaching $679.05 billion by 2031

Mordor Intelligence projects the global nutraceuticals market will grow from $537.74 billion in 2026 to $679.05 billion by 2031, driven by preventive health, personalized nutrition and rising demand for functional foods and supplements. North America holds the largest regional share, while Asia-Pacific is expected to be the fastest-growing market. Why it matters: - The nutraceuticals market is becoming a bigger part of everyday health spending as consumers look for preventive, personalized and convenience-based nutrition. - Rising chronic disease rates, aging populations and higher healthcare costs are pushing more buyers toward supplements, functional foods and functional beverages. - The shift matters for food, pharmaceutical and wellness companies competing for consumers who want products tied to long-term health outcomes. What happened: - Mordor Intelligence projects the global nutraceuticals market will grow from USD 537.74 billion in 2026 to USD 679.05 billion by 2031. - The market is forecast to expand at a CAGR of 4.78% during 2026–2031. - North America holds the largest regional share at 38.20% in 2025. - The report frames the market around preventive healthcare, wellness management and personalized nutrition. The details: - Demand is rising as consumers respond to cardiovascular disease, diabetes, obesity and respiratory illness with dietary interventions and nutritional supplements. - Manufacturers are building targeted formulations for metabolic health, cardiovascular wellness, immunity, digestive function and cognitive performance. - Clinical validation of bioactive ingredients, probiotics, antioxidants and functional nutrients is supporting adoption in developed and emerging markets. - An aging global population is increasing demand for products linked to healthy aging, mobility, bone health, joint function, immunity and cognitive wellness. - Older consumers are creating more demand for medical nutrition, active nutrition and specialized dietary supplements. - Functional foods and beverages are gaining share as consumers look for health benefits in familiar formats. - Functional beverages with vitamins, minerals, probiotics, adaptogens and botanical ingredients are seeing strong demand. - Fortified foods, dairy products, cereals, snacks and protein-rich products are also gaining acceptance. - Millennials and Gen Z are pushing demand for science-backed, transparent and personalized nutrition products. - Protein supplements, sports nutrition, digestive health products and immunity-support formulas are especially popular with younger consumers. - Digital health platforms, wearables and personalized nutrition programs are helping brands tailor products to individual goals. - The report lists product categories including functional foods, functional beverages and dietary supplements. - It breaks the market into functions including weight management, sports nutrition, general health, digestive health, immunity support, healthy aging and women’s health. - The report also segments demand by adults, children and the elderly, and by drug stores and pharmacies, supermarkets and hypermarkets, specialty stores, online retail and convenience stores. - In regional terms, Europe is described as a significant market because of strict safety rules, strong demand for natural and organic formulations and an aging population focused on prevention. - Asia-Pacific is expected to be the fastest-growing region, supported by health awareness, government initiatives, traditional medicine integration and higher R&D investment. Between the lines: - The market is shifting from single-purpose supplements toward broader wellness platforms that combine nutrition, science and digital personalization. - Competition is becoming more complex as established food and pharmaceutical companies face smaller specialists that compete through niche products and direct-to-consumer models. - The report describes the market as fragmented, with competition shaped by efficacy, ingredient transparency, distribution reach, compliance and AI-driven formulation tools. - A note on recent industry developments points to stronger interest in lifestyle supplements, advanced delivery formats and companion nutrition for GLP-1 weight-loss drug users. What’s next: - More product innovation is likely in age-specific formulas, functional beverages and personalized nutrition services. - Companies are expected to keep investing in online retail, direct-to-consumer wellness platforms and data-driven product development. - North America should remain the largest market, while Asia-Pacific likely captures the fastest growth as local demand broadens. - Mordor Intelligence says the report is available in Japanese, French, German, Spanish and Portuguese. - More information is available in the company’s announcement .